News from the beef sustainability world

CRSB releases 2019 Annual report

CRSB releases 2019 Annual report

The Canadian Roundtable for Sustainable Beef (CRSB) has released its annual report, highlighting key achievements over the past year. Launched in 2018, the CRSB developed the first outcome-based certification program for beef sustainability in the world and uptake is steadily increasing. The organization also launched an online sustainability projects inventory and, through its partnership with MultiSAR, Cows and Fish, beef producer associations and the Species at Risk on Agricultural Lands program, has worked with 17 ranches and implemented 32 habitat improvements covering 189,000 acres in the Grassland Natural Region of Alberta.

Students take sustainable beef practices to the bank

Students take sustainable beef practices to the bank

Lakeland students involved in the commercial beef unit were excited to receive a payment from the Cargill Sustainability Program after an animal they sold was processed through certified sustainable operations of the beef supply chain.
Atlantic Beef Products Inc. recognized as a Certified Sustainable Processing Operation

Atlantic Beef Products Inc. recognized as a Certified Sustainable Processing Operation

Russ Mallard, President of Atlantic Beef Products Inc., Albany, Prince Edward Island, and Anne Wasko, Chair of the Canadian Roundtable for Sustainable Beef, are very pleased to announce that Atlantic Beef Products Inc beef processing plant in Albany, PEI has been recognized as a Certified Sustainable Beef Processing Operation, after successfully passing an audit by Where Food Comes From Inc.

CRSB recognized with 2019 Beef Industry Innovation and Sustainability Award

CRSB recognized with 2019 Beef Industry Innovation and Sustainability Award

The founding Council and membership of the CRSB was honoured to receive the Canadian Cattlemen’s Association (CCA)’s Beef Industry Innovation and Sustainability Award (BIISA).
The award was presented by Bob Lowe, Vice President of the CCA at a reception during their Annual
Meeting last night. Presented on behalf of the beef producers who operate Canada’s 60,000 beef operations, BIISA recognizes innovations that contribute to the competitiveness and sustainability of the Canadian beef industry. 

CRSB Certified logo for beef sustainability now available for the Canadian marketplace

CRSB Certified logo for beef sustainability now available for the Canadian marketplace

The Canadian Roundtable for Sustainable Beef (CRSB) has released its Certification Marks and Communications, Claims and Labelling Guide for use in the Canadian marketplace. As a global leader in beef sustainability certification, CRSB’s Marks and accompanying Claims provide consumers with assurances that companies are sourcing at least 30% of their beef from Canadian farms and ranches certified against CRSB sustainability standards. The standards and assurance system were first released in December 2017, and recognize sustainable practices across all five principles of sustainability: natural resources, animal health & welfare, people and community, food, and efficiency & innovation.

McDonald's Canada will be the first company to serve Canadian beef from farms and ranches certified sustainable by leading industry experts

McDonald's Canada will be the first company to serve Canadian beef from farms and ranches certified sustainable by leading industry experts

In a major nod to the quality of Canadian beef, McDonald's Canadaannounced today that it will be the first company in Canada to serve Canadian beef from certified sustainable farms and ranches, beginning with its Angus line-up. This means that for the first time ever, McDonald's 3 million daily guests will soon be able to enjoy Angus beef sourced from farms and ranches certified sustainable according to world-class standards set by the Canadian Roundtable for Sustainable Beef (CRSB). 

CRSB launches Certified Sustainable Beef Framework

CRSB launches Certified Sustainable Beef Framework

The Canadian Roundtable for Sustainable Beef (CRSB) launched the much-anticipated Certified Sustainable Beef Framework today at their 2017 Annual Meeting. The first of its kind in the world, the Certified Sustainable Beef Framework was developed as one of the key areas of work the CRSB undertakes to support the advancement of sustainability in the Canadian beef industry.