McDonalds Canada now with sustainable sourcing in its Quarter Pounders
Earlier this year, McDonald's Canada announced to the Canadian beef industry that it would be expanding its commitment to beef sustainability by implementing sustainable sourcing to its Quarter Pounder line of burgers. That promise has come to fruition with a full scale advertising and marketing campaign this week, including in-store marketing and burger packaging.
McDonald's Canada believes that beef sustainability starts from the ground up. From careful stewardship of the land and animals to implementing leading ranching practices that minimize environmental impact, they have had a long standing commitment to Canadian ranchers and farmers who operate in a sustainable manner today - and intend to do so tomorrow.
Burgers are the cornerstone of our menu, and that’s why helping advance sustainable beef production is an extremely important goal to us. Sustainable beef production includes improving practices in how beef is produced, making a positive difference in the livelihoods of ranchers, and supporting improvements in animal health and welfare.
By joining forces with industry partners and Canadian beef ranchers and farmers, our goal is to influence industry-wide changes on a national, and hopefully global, scale . We continue to work with ranchers who have implemented sustainable practices so we can make the delicious, craveable burgers we've always been known for, and continue our beef sustainability journey at the same time.*
*At least 30% of the beef used in McDonald’s Quarter Pounder® burgers is from certified sustainable sources, according to the Canadian Roundtable for Sustainable Beef (CRSB) standards.
Enjoy a Quarter Pounder today, knowing that it supports Canadian farmer and ranchers.
Learn more about McDonald's sustainability journey.