Centennial Foodservice commits to certified sustainable sourcing in its Sterling Silver® Premium Beef brand

SterlingSilverMeats colorAs a proud member of the Canadian Roundtable for Sustainable Beef (CRSB), Centennial Foodservice is pleased to announce that its flagship brand, Sterling Silver® Premium Beef is supporting sustainable practices from Canadian beef farms and ranches certified to CRSB sustainability standards across all brand offerings – Sterling Silver primals, Sterling Silver portion cut steaks and Sterling Silver burgers. This builds on Centennial’s commitment to beef sustainability first made in 2019, when it was certified to provide beef from CRSB Certified farms and ranches to its customers.

Centennial is the first foodservice distributor to transition an entire premium brand (Sterling Silver Premium Beef) offering, including portion cut steaks, whole beef primals and burgers, into the CRSB’s sustainability framework. Our continued commitment to sustainability and driving growth for our Canadian farmers and ranchers were key factors in making this move. Together with our partners and customers, Centennial is committed to demonstrating its leadership in the premium beef category by making a positive impact and helping Canadian consumers feel confident about how Canadian beef is raised.

- Chris Mowat, Premium Meats Category Manager for Centennial Foodservice.


“Centennial’s further commitment to sustainable beef for their premium beef brand is an exciting signal of Canadian consumer demand for food raised with sustainability in mind,” says Anne Wasko, CRSB Chair and rancher from Eastend, SK. “As a beef producer myself, I appreciate when companies like Centennial and their customers value what we are doing for the land, for the animals, our communities and the planet, and want to showcase the certified world-class practices of how we raise beef in Canada.”

Download full news release below.

For more information, contact:

Darren Pike
Director of Sales and Marketing
Centennial Foodservice Ltd.