McDonald's Canada will be the first company to serve Canadian beef from farms and ranches certified sustainable by leading industry experts
McDonald's Canada is supporting responsible beef production after a four year journey to help define beef sustainability standards in Canada
TORONTO, July 11, 2018 /CNW/ - In a major nod to the quality of Canadian beef, McDonald's Canadaannounced today that it will be the first company in Canada to serve Canadian beef from certified sustainable farms and ranches, beginning with its Angus line-up.
For example, a few of the indicators a farmer or rancher must achieve include:
- Grasslands and grazing are managed in a way that maintains or improves soil health and protects watershed areas.
- Outcomes related to feed/water, animal care, shelter, herd health and handling procedures are met as per requirements outlined in Canada's Code of Practice for the Care and Handling of Beef Cattle.
As a founding member of the CRSB, established in 2014, McDonald's Canada was a driving force and strong supporter in developing Canadian standards for beef sustainability. The CRSB consists of a diverse group of stakeholders representing academia, government, food and agricultural businesses, producer associations, processors like McDonald's supplier, Cargill, retail and foodservice as well as NGOs like the World Wildlife Fund U.S., Nature Conservancy of Canada and Ducks Unlimited Canada.
Sourcing sustainably doesn't just benefit McDonald's; the entire ecosystem stands to gain. As more producers have their operations certified sustainable, McDonald's looks forward to growing the volume of available beef sourced from CRSB-certified sustainable operations, with other companies also joining the journey.