News from the beef sustainability world

CRSB Certified logo for beef sustainability now available for the Canadian marketplace

CRSB Certified logo for beef sustainability now available for the Canadian marketplace

The Canadian Roundtable for Sustainable Beef (CRSB) has released its Certification Marks and Communications, Claims and Labelling Guide for use in the Canadian marketplace. As a global leader in beef sustainability certification, CRSB’s Marks and accompanying Claims provide consumers with assurances that companies are sourcing at least 30% of their beef from Canadian farms and ranches certified against CRSB sustainability standards. The standards and assurance system were first released in December 2017, and recognize sustainable practices across all five principles of sustainability: natural resources, animal health & welfare, people and community, food, and efficiency & innovation.

McDonald's Canada will be the first company to serve Canadian beef from farms and ranches certified sustainable by leading industry experts

McDonald's Canada will be the first company to serve Canadian beef from farms and ranches certified sustainable by leading industry experts

In a major nod to the quality of Canadian beef, McDonald's Canadaannounced today that it will be the first company in Canada to serve Canadian beef from certified sustainable farms and ranches, beginning with its Angus line-up. This means that for the first time ever, McDonald's 3 million daily guests will soon be able to enjoy Angus beef sourced from farms and ranches certified sustainable according to world-class standards set by the Canadian Roundtable for Sustainable Beef (CRSB). 

CRSB launches Certified Sustainable Beef Framework

CRSB launches Certified Sustainable Beef Framework

The Canadian Roundtable for Sustainable Beef (CRSB) launched the much-anticipated Certified Sustainable Beef Framework today at their 2017 Annual Meeting. The first of its kind in the world, the Certified Sustainable Beef Framework was developed as one of the key areas of work the CRSB undertakes to support the advancement of sustainability in the Canadian beef industry.