Harvey's Restaurants has partnered with CRSB and is now sourcing a portion of its Original Burger beef according to CRSB's sustainability standards.
The founding Council and membership of the CRSB was honoured to receive the Canadian Cattlemen’s Association (CCA)’s Beef Industry Innovation and Sustainability Award (BIISA).
The award was presented by Bob Lowe, Vice President of the CCA at a reception during their Annual
Meeting last night. Presented on behalf of the beef producers who operate Canada’s 60,000 beef operations, BIISA recognizes innovations that contribute to the competitiveness and sustainability of the Canadian beef industry.
The Canadian Roundtable for Sustainable Beef (CRSB) has released its Certification Marks and Communications, Claims and Labelling Guide for use in the Canadian marketplace. As a global leader in beef sustainability certification, CRSB’s Marks and accompanying Claims provide consumers with assurances that companies are sourcing at least 30% of their beef from Canadian farms and ranches certified against CRSB sustainability standards. The standards and assurance system were first released in December 2017, and recognize sustainable practices across all five principles of sustainability: natural resources, animal health & welfare, people and community, food, and efficiency & innovation.
In a major nod to the quality of Canadian beef, McDonald's Canadaannounced today that it will be the first company in Canada to serve Canadian beef from certified sustainable farms and ranches, beginning with its Angus line-up. This means that for the first time ever, McDonald's 3 million daily guests will soon be able to enjoy Angus beef sourced from farms and ranches certified sustainable according to world-class standards set by the Canadian Roundtable for Sustainable Beef (CRSB).
The Canadian Roundtable for Sustainable Beef (CRSB) launched the much-anticipated Certified Sustainable Beef Framework today at their 2017 Annual Meeting. The first of its kind in the world, the Certified Sustainable Beef Framework was developed as one of the key areas of work the CRSB undertakes to support the advancement of sustainability in the Canadian beef industry.