We're proud of our long standing commitment to Canadian ranchers and farmers who operate in a sustainable manner today - and intend to do so tomorrow.
McDonald's Restaurants of Canada
About our Beef Sustainability Journey
Beef sustainability starts from the ground up. From careful stewardship of the land and animals to implementing leading ranching practices that minimize environmental impact, we’re proud of our long standing commitment to Canadian ranchers and farmers who operate in a sustainable manner today - and intend to do so tomorrow.
Burgers are the cornerstone of our menu, and that’s why helping advance sustainable beef production is an extremely important goal to us. And sustainable beef production includes improving practices in how beef is produced, making a positive difference in the livelihoods of ranchers, and supporting improvements in animal health and welfare. The goal is to achieve positive outcomes for people, animals and the land.
By joining forces with our industry partners and Canadian beef ranchers and farmers, our goal is to influence industry-wide changes on a national, and hopefully global, scale . We continue to work with ranchers who have implemented sustainable practices so we can make the delicious, craveable burgers we've always been known for, and continue our beef sustainability journey at the same time.*
As a founding member of the CRSB, McDonald’s Canada was a driving force and strong supporter in developing Canadian standards for beef sustainability. In July 2018, McDonald’s Canada became the first company in Canada to serve Canadian beef from certified sustainable farms and ranches, beginning with its Angus line-up. Over the last 18-months, more than 20-million Angus burgers have been sourced according to the CRSB standards.
*At least 30% of the beef used in McDonald’s Quarter Pounder® burgers is from certified sustainable sources, according to the Canadian Roundtable for Sustainable Beef (CRSB) standards.
What is sustainable beef? At McDonald’s Canada, it’s a commitment. A commitment to ensuring we preserve Canada’s most valuable resources for future generations to come. To look after the land, to care for animals, and to provide the best quality food we possibly can without compromise.
For over a decade, McDonald’s Canada and Canadian Farmers have partnered to produce beef sustainably. Today it’s our Quarter Pounder® burgers. In the future, it will be every burger at McDonald’s restaurants in Canada.