CRSB Logo Use Guidelines
Communicating your commitment to sustainability
Communicating to consumers and the public is an important component of building awareness of sustainable beef production in Canada. The Certified Sustainable Beef Framework provides a tool to enable you to communicate to your customers and the public about your sustainable sourcing commitments.
The CRSB has developed a series of Marks (logos) and sustainability claims to guide transparent and consistent messaging regarding sustainable beef production practices and sourcing of beef from CRSB Certified Operations.
CRSB members and beef industry stakeholders may use one or more of the CRSB Marks, depending on their role in the supply chain. Each Mark has specific criteria, fees (where applicable), and entering into a licensing agreement with the CRSB may be required.
Below you will find an overview of each of the marks, who can use it, the associated fees, licensing, claims and requirements for each of the Marks.
Expand each box by clicking on the + for more information. Review the pages on left navigation bar for more details, or request use of one of CRSB's Trademarks and/or CRSB Claims.
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The CRSB Certified logo is the symbol of the CRSB’s Certified Sustainable Beef Framework. It is used to signify certification by beef producers and processors to CRSB’s Sustainability Standards and Chain of Custody Requirements. It also helps companies market beef sourced from Certified Production and Processing Operations to communicate their commitment to sustainable sourcing with their customers.
The Framework provides for a sourcing model known as Mass Balance where physical mixing or blending of beef sourced from Certified farms and ranches and non-certified operations is allowed during processing. The incoming and outgoing qualities are strictly documented and controlled, verified through Chain of Custody auditing throughout the supply chain.
The mass balance model is an internationally-recognized sourcing model that allows for a starting point to help companies demonstrate their commitment to sustainable practices, while building critical volume within their supply chains to source product from Certified Operations.
To qualify for a product-related claim using this mass balance system, the company or brand must source a minimum of 30% of its beef volume from CRSB Certified farms and ranches.
Because mass balance claims are used when a portion of the company or brand line’s beef may be sourced from CRSB Certified Operations, this Mass Balance Certification Mark must be used when making mass balance claims.
The Framework Trademark may be used as an off-product claim by companies and organizations that support the Certified Sustainable Beef Framework through a sustainable sourcing commitment.
A sustainable sourcing goal identified by a Company or Organization that is working towards building a supply chain that sources from CRSB-Certified Operations, but are not yet in a position to make Product-Specific Claims. Companies making sourcing commitments are responsible for outlining clear goals and timelines for achieving them, with accountability to the CRSB through annual reporting on progress.
The CRSB Trademark is the organizational logo representing the Canadian Roundtable for Sustainable Beef (CRSB). It may be used by CRSB members to communicate their involvement in, and commitment to, beef sustainability in Canada along with the following optional statement:
We are/[company name] is a proud member of the Canadian Roundtable for Sustainable Beef and support(s) a commitment to environmental, social and economic sustainability in the Canadian beef industry. crsb.ca
Along with the Marks outlined above, the CRSB has developed a series of claims to accompany the logos to assist you in communicating about your commitment to sustainability.
If you are interested in making claims, either in marketing and communications materials or on product labels, connect with your supply chain and contact us to see how the CRSB can support you.