Using the CRSB Certified logo

Certified Sustainable Beef Producers

Farm, ranch, backgrounding or feedlot operations certified to the Sustainable Beef Production Standard

The logo is accompanied by the following claim:

[Farm/ranch/Company name] is certified to meet the Canadian Roundtable for Sustainable Beef (CRSB)’s Sustainable Beef Production Standard.

Is there a logo use fee? NO

How do I access the logo? Contact your Certification Body or auditor to request use of the logo.

Where can I use it? communication/marketing materials such as farm gate sign, farm/ranch brochure, website, promotional products (hats, stickers, etc.).

NOTE: CANNOT be used in association with marketing specific beef products (i.e. product labels or any claim about the beef) unless processed by a Certified Processor, and a successful chain of custody audit.

Tell your beef sustainability story - create a profile today!

Certified Sustainable Beef Processors

Beef processing facility certified to the Sustainable Beef Processing Standard

 The logo is accompanied by the following claim:

[Company name] is certified to meet the Canadian Roundtable for Sustainable Beef (CRSB)’s Sustainable Beef Processing Standard.

 Is there a logo use fee? NO

How do I access the logo? Contact your Certification Body or auditor to request use of the logo.

Where can I use it? Facility signage, company marketing and advertising, website, promotional products (hats, stickers, etc.), displays.

NOTE: CANNOT be used in association with marketing specific beef products (i.e. product labels or any claim about the beef) unless beef supply chain is verified to CRSB Chain of Custody Requirements by through a chain of custody audit.

Tell your beef sustainability story - create a profile today!

Supply Chain Partner

Operation (processor, packer, distributor or retailer/restaurant) audited to meet the Chain of Custody Requirements

The logo is accompanied by the following claim:

[Company name] has / We have been audited and meet the Canadian Roundtable for Sustainable Beef (CRSB)’s Chain of Custody Requirements.

Is there a logo use fee? NO

How do I access the logo? Contact the CRSB.

Where can I use it? Company marketing and advertising, website, promotional products (hats, stickers, etc.), displays.

Tell your beef sustainability story - create a profile today!

Segregated Sourcing of beef from Certified Operations

Company or brand sourcing beef, verified by a Chain of Custody audit, according to the Identity Preservation or Segregation Chain of Custody models.  This can be used to market beef with both on-pack claims or in associated marketing/advertising materials.

Refer to Section 2.3.3 of the Communications, Claims and Labelling Guide for claims options associated with the following two types of segregated sourcing models.

Identity Preservation Sourcing Model

Where the beef can be linked back to the original farm where the cattle were raised:

All of / 100% of our beef / [company or brand's] beef comes from [company/ranch name], which is certified to Canadian Roundtable for Sustainable Beef (CRSB) standards. crsbcertified.ca 

Recommended for on-pack use:

Segregation Sourcing Model

Where the beef from Certified farms and ranches is physically kept separate from beef originating from non-certified operations:

Is there a logo use fee? NO - Packer collects a fee of $0.03 per lb. ($0.0661 per kg) for all beef from Certified Sustainable Operations sold. 

Do I need approval each time I use it? Yes, the CRSB has an approval process to ensure accuracy and consistency across all users, and to ensure clear, transparent claims. Logo and claims use requires a signed licensing agreement with the CRSB.

All marketing and advertising materials must be submitted to approvals@crsb.ca for review and approval a minimum of 30 days in advance of in-market execution.

Request logo use

Where can I use it? Company and product marketing and advertising, website, promotional products, displays, on-product labels.

For information about sourcing and making claims using the Mass Balance model, visit the Mass Balance Certification Mark page.