Show your customers your beef meets CRSB standards with the CRSB Certified logo.
Work with your supply chain to source beef from CRSB Certified farms and ranches, and deliver verified assurance to your customers.
By purchasing CRSB Certified beef, you are showing that you support the farmers and ranchers that have their practices verified through 3rd party certification, you value continuous improvement, and recognize all the people involved in bringing high quality beef products to your table.
Show that your values are aligned with your customers
Show that you care and are committed to responsible practices in the food system.
People trust farmers – help share their sustainability stories.
Partner with others in the beef supply chain.
Drive growth and make your company or brand stand out with a product differentiator
Show you support farming and ranching practices that meet sustainability standards through a consumer-facing logo and claim.
Consumer trust farmers. Share their stories of what sustainability looks like on the farm.
of Canadians have a positive view of the beef industry’s sustainability practices.
of consumers think that farmers and ranchers produce beef in a responsible, sustainable way.
of Canadians are passionate about the sustainability of their food.
are more likely to purchase beef with the CRSB Certified logo
are willing to pay up to 10% more for beef with a CRSB Certified logo
are trying to make more sustainable lifestyle choices overall.
There are a number of processors and packers who are approved to sell CRSB Certified beef.
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