With a growing global population, producing food while using fewer resources has never been more important. Canadian beef farmers and ranchers are committed to caring for their animals, preserving the land, water and air, and supporting their communities. When you choose CRSB Certified beef, you are supporting responsible practices, continuous improvement and the dedicated people behind every step of production.
Everyone involved in producing beef wants to provide the most healthy, safe, nutritious and responsibly raised food for families across Canada and around the world. Look for this logo on a restaurant menu, in your favourite fast-food chain, on the grocery shelf, or wherever you buy beef - it represents beef that has met rigorous sustainability standard sat every stage of production.
Consumers seek assurances that their food is being raised responsibly. Through credible third party audited systems like the traceability system, the CRSB Certified program provide those assurances – verifying that beef comes from CRSB Certified sources at all points in the chain.
From farmers and ranchers to processors to those who are sourcing CRSB Certified beef, explore some of the stories of those who value sustainability, and how they are working to make improvements, every day.
Since 2018, restaurants, retailers and others have been supporting farming and ranching practices that meet CRSB standards by sourcing CRSB Certified beef, and demand is growing.
This demand demonstrates your desire for food products that are responsibly raised, verified through robust certification systems. Find CRSB Certified beef at these participating companies and brands across Canada.
Read the stories of some of our certified farmers and ranchers, processors, packers and distributors, supply chain partners, restaurants and retailers – they are all involved in bring CRSB Certified beef to your family’s table.
With so much information out there, I think it is important to show the things we are doing well, to share the story of how we do things on the land, and what ranchers do. As not only a rancher, but also a consumer, I think it's important to be transparent. Ranchers are truly conservationists at work.
We decided to become a certified operation to show that we are doing a good job at raising a quality protein. So that consumers can be confident that they are purchasing a product that is taken care of, that we tick all the boxes of what is important, and that we have records to prove it. I also like the idea of industry programs that ranchers are rewarded for raising high quality animals.
We take great pride in the well-being of our cattle and the land they graze on. This also means supporting a biodiverse ecosystem, conserving and providing the wildlife habitat that goes along with that.
We want to recognize the commitment of Canadian producers in ensuring the viability of this program and their dedication to sustainable practices.
As a founding member, McDonald’s Canada is proud to support the continued growth of the CRSB Certified Program. We extend our sincere thanks to the dedicated producers who are working within the CRSB’s framework to strengthen the resilience of Canada’s beef industry. Your commitment is helping to shape a more responsible and forward-looking future for Canadian agriculture.
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