February 18, 2026, Calgary AB – The Canadian Roundtable for Sustainable Beef (CRSB) is pleased to launch the CRSB Certified Producer Incentive, a new initiative to recognize and reward beef producers who have taken the time and made the investment to become certified.
The goal of this incentive is to advance CRSB Certified program objectives by supporting beef farmer and rancher certification to CRSB’s Sustainable Beef Production Standard and help enable responsible beef sourcing through certified supply chains.
In its first year (2026), all beef producers who keep their certification up to date as of June 30, 2026, or were CRSB Certified between January 1, 2025, and June 30, 2026, and have completed all related eligibility requirements for our program, will receive an incentive payment of $400.
The incentive program will continue annually, with future annual incentive payments based on CRSB Certified beef sold. Any future payments will be calculated based on available funds and distributed evenly among all eligible beef producers.
To receive the incentive, a beef producer must meet the following eligibility criteria:
• Become certified and/or maintain certification between January 1, 2025, and June 30, 2026, evidenced by a valid certificate from a CRSB-approved Certification Body. • Have completed all CRSBCertified Qualifying Cattle Requirements.
The payments are expected to be distributed by October 2026.
“The CRSB Certified Producer Incentive is an important step for the program and serves as a thank you from the CRSB and its supply chain partners that the investments beef producers have made to become certified do not go unnoticed. Rewarding producers for their commitment tosustainable practices will continue to move our industry forward and enable us to communicate that to Canadians,” says Ryan Beierbach, Chair of the CRSB and Saskatchewan rancher.
Read full announcement, including additional statements from our program partners.
News Release: CRSB Launches CRSB Certified Producer Incentive
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